Foreign trade website acceleration: choose China Hong Kong or the United States Ali cloud server?
For enterprises that do foreign trade and cross-border e-commerce independent stations, the website's
Opening speed
It's your lifeline.
There is a famous "3 second law" in the industry: if an overseas customer opens your foreign trade website for more than 3 seconds, more than 50% of them will directly close the web page. This means that all the advertising expenses you spend a lot of money on Google and Facebook have been wasted.
When building a foreign trade station, the vast majority of bosses and technicians will prefer Aliyun, but when choosing the computer room area, they often struggle in two places:
Hong Kong (China)
and
United States (US)
.
Both sides have the absolute advantage of "free filing", but who is the accelerated artifact of foreign trade websites? In today's article, let's not talk about the inscrutable network architecture, but use the real-life writing style of pure vernacular, through
Delay comparison, compliance advantage, target market
Three dimensions, hand in hand to take you to choose the most suitable for your business Aliyun server.
The first stage: the advantage of exemption from filing-the "physical transcendency" of the speed of foreign trade websites"
To be a domestic website, the domain name must go through the cumbersome ICP filing of the Ministry of Industry and Information Technology, which usually takes half a month or even longer, during which the website cannot be opened.
But all the customers of the foreign trade station are overseas. The biggest pleasure of choosing an ECS server in Aliyun Hong Kong, China or the United States lies in
No need for filing at all
.
Buy and use: buy servers, bind domain names, analyze and open, your foreign trade station will go online in seconds and be open to the world around the clock.
Avoid the delay of domestic content review: The traffic of domestic servers will undergo strict import and export review, while Aliyun overseas and Hong Kong nodes use international common backbone networks, so there is no "stuck neck" link for data transmission, and overseas customers can visit more smoothly.
But that doesn't mean you can choose blindly. Although they are all exempt from filing, the target customer groups they serve are completely different.
Phase 2: Global Access Latency Hardcore Test (Hong Kong VS US)
Network latency (Ping value) is the physical iron law that determines the speed of a website. There are physical limits to the transmission of data in optical fibers. Let's look at the real latency performance of a group of Alibaba Cloud data centers in Hong Kong, China and data centers in the United States (usually Silicon Valley in the United States or East Virginia in the United States) when facing customers in different regions of the world:
1. Alibaba Cloud Server in Hong Kong, China (Low Latency "Asia Pacific Overlord")
The Hong Kong computer room is connected to the global multi-line BGP backbone network and has CN2 high-quality lines directly connected to mainland China.
Test data: mainland China visit: 10ms - 40ms (lightning fast, almost the same as domestic computer rooms) southeast Asia (new Malaysia and Thailand): 30ms - 60ms (extremely smooth) middle east and south Asia (India): 80ms - 120ms (excellent) north America and Europe: 180ms - 250ms (visible loading pause begins)
2. Aliyun Server in the United States (
Cover the global "universal center")
The United States is the center of the global Internet, with extremely developed infrastructure and extremely low bandwidth costs.
Test data: North America (US and Canada): 10ms - 50ms (local seconds) Europe (UK, Germany and France): 70ms - 100ms (transatlantic, extremely fast) South America (Brazil): 110ms - 150ms (excellent performance) Mainland China visit: 150ms - 220ms (cross-Pacific through public network, occasional packet loss Catton)
The third stage: the number of seats-your foreign trade station in the end who should choose?
After reading the delay test, the selection logic has actually surfaced. We are based on your
Core target market
and
Operation team location
To make the ultimate choice:
Scenario 1: Decisively choose [Alibaba Cloud Hong Kong, China]]
Your main customers are in Southeast Asia, Japan and South Korea or Taiwan, Hong Kong and Macao: Hong Kong is the data exchange center of the entire Asia-Pacific region, and the speed of radiation in Southeast Asia is unparalleled.
"Hybrid" business: Your website should not only receive domestic foreign trade factory orders, but also take into account overseas display. The Hong Kong server allows domestic salesmen to "open in seconds" when managing the background, while overseas customers are not slow to visit.
Foreign Trade SOHO/Domestic Operation Team: If your operation, product uploading and customer service teams are all in China and you use Hong Kong servers, you do not need to hang any network tools when transmitting product pictures and videos to the background, which is extremely fast and has excellent development experience.
Scenario 2: Decisively choose [Alibaba Cloud USA]]
Your main customers are in North America, Europe, Latin America or the world: European and American customers are the main body with the strongest purchasing power. If your goal is to do Europe and the United States independent station (such as Shopify transformation independent station, for Europe and the United States B2B wholesale station), you must buy the United States server. Because the network from Europe and the United States to the United States is a real "highway".
Pure sea business: 100 percent of the website serves foreigners, and there is no domestic traffic in China except for the occasional backstage visit by developers. At this time, don't take into account the domestic management card or not, and take the "second opening" experience of overseas customers as the first principle.
Large bandwidth, multimedia just need: if your foreign trade station has a lot of high-definition pictures, product demonstration videos, or frequent file downloads. Bandwidth in the United States is extremely cheap, and the same price can buy bandwidth several times larger than Hong Kong, which is extremely cost-effective.
The fourth stage: the old drivers in the industry are using the "take all" to speed up the coquettish operation.
If you say, "My customers are too scattered, including in Europe, Southeast Asia and the United States, I can't buy two servers to synchronize, can I?"
In the actual mature foreign trade enterprises, the most perfect ultimate structure is:
"Large Bandwidth US/Hong Kong ECS + Global CDN Acceleration"
.
Select the source station: If the team is in China, you can buy the source station in Aliyun Hong Kong, China, which is convenient for domestic employees to maintain and transmit maps.
Set up CDN shield: in ariyun console, open ariyun overseas CDN acceleration (or directly connect with global free Clo
udflare CDN).
Acceleration principle: Your Hong Kong server is only responsible for storing the original website. When an American customer visits you, he will not connect to Hong Kong, but to the nearest CDN node in New York, USA. When a German customer visits, the connection is the Frankfurt CDN node.
Result: With the lowest server cost, the miracle of "all seconds in one second" for global customers was realized.
Summary
The choice of Alibaba Cloud Hong Kong, China or the United States essentially depends on "where is your God (customer)".
Close to Asia Pacific, taking into account domestic operations, mainly doing B2B in Southeast Asia and foreign trade processing, and choosing Hong Kong, China.
Close to Europe and the United States, do global independent retail, need large bandwidth, pure sea, choose the United States.
Only by laying the "foundation" of the server well and cooperating with the high-speed network woven by CDN can your foreign trade station run faster than its rivals in the global business sea and firmly catch every inquiry and order from the other side of the ocean.